⚠️ Shopify is killing Scripts — and most stores aren’t ready
Shopify just announced a change that will affect a lot of Plus stores using custom checkout logic.
Starting April 15, 2026
You won’t be able to create, edit, or publish new Shopify Scripts.
Until June 30, 2026
Existing Scripts will keep running. After that, they’re gone.
If your store uses Scripts for discounts, shipping rules, or checkout logic, this isn’t a small update.
It means you need to start moving to Shopify Functions or app-based logic now, not later.
What we recommend doing immediately:
Audit all current Scripts in your store
Use the Shopify Scripts customizations report
Identify what needs to be rebuilt in Functions
Plan migration before Q2 rush starts
Shopify is pushing toward a more scalable and performance-friendly system, but stores that delay this will run into problems at the worst time.
If Scripts are part of your setup, this should already be on your roadmap.
💰 $410k/year from changing one number (no traffic, no ads, no redesign)
Most brands never touch their free shipping threshold.
They set it once, usually at launch, and it stays there forever.
Because everyone thinks the same thing:
If we increase it, conversions will drop.
So we tested it anyway.
Fashion client.
Free shipping was at $75.
We moved it to $95.
Nothing else changed.
No new traffic
No new creatives
No extra spend
No CRO work
25 days later
400k+ sessions
Conversion rate didn’t move.
Average order value went up.
Projected impact: about $410k annualised revenue.
Customers weren’t as sensitive as the team expected.
They wanted the product — not the shipping perk.
Look at brands like Adidas.
Free shipping over $120 isn’t generosity.
It’s positioning.
Your threshold is probably the same one you set when the store launched.
That doesn’t mean it’s the right one today.
Test it.
🧭 One homepage idea I like right now (from SuitSupply)
Most homepages try to do too much.
Big hero
Big headline
Big campaign
Big message
But the homepage isn’t there to explain everything.
Its job is simple:
Get the visitor to the next click.
SuitSupply does this in a smart way.
Instead of stacking banners, the homepage behaves like a navigation layer that activates as you scroll.
Categories become the focus.
Browsing feels faster.
Users reach product pages with less friction.
What works here:
Easy to scan
Minimal scrolling
No hamburger menu hunting
Clear category paths
Small scroll nudges that keep momentum
It feels less like marketing
More like movement.
Most stores should test something like this.
Especially if your homepage looks the same as every other Shopify theme.
That’s it for this week.
Keep showing up, keep cheering each other on — and as always, run happy! 🏃♂️
iGrowStores team